The Strategic Influence of Cloud Computing on Contemporary Marketing and Management Practices

Abstract

The focus of this particular study is to evaluate the impact cloud computing has on the practices of marketing and management. The study looks into the ways cloud technology facilitates computing toward making decisions, CRM, cooperation, scalability, and cost within the different business environments. A mixed-method approach integrating both qualitative and quantitative frameworks was applied. Quantitative data was collected using surveys from 120 marketing professionals, while 25 marketing executives were interviewed in order to capture their perceptions regarding strategic relevance and implementation complexity around cloud adoption. Data was graphically analyzed using regression and thematic coding. It was discovered that cloud computing positively influences the marketing effectiveness level, campaign engagement, and overall customer interaction. Other benefits include lower marketing resource spending, increased customer retention by 40% due to cloud-CRM implementations, and lowered response time for marketing actions. There still remains apprehension over data security and system integration not being issues that can be resolved as obstacles to adoption. The body of knowledge on transformation in digital marketing is bolstered by this study, which documented facts for the first time. This study has also show-cased the importance of cloud computing vis-a-vis competitive advantage using AI automation, real-time analysis, and extendable marketing system infrastructure. These constituents present foundational details when studying cloud-based infrastructural innovations for marketers and researchers in the cloud-enabled environment.

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